Vegan Tees // Ethics Over Habit

These are a range of t-shirts designed for a Vegan clothing startup. Initially the plan was to come up with designs that simply let people know the wearer was Vegan, but quickly became an exercise in not only conveying that simple message, but using image and word play to draw the viewer in, engaging them with moral suggestiveness. I also love the irony of using traditional meat-based imagery and recognisable meat brands to promote the ethical and moral reasoning behind Veganism. Some are a simple typographic exercise using a basic distinction between fonts, to highlight a deeper, more explicit meaning within a famous quote whilst others merely offer the slightest suggestion, just by using the name of a famous Vegan.